Who We Are



Reed Exhibitions is the greatest event organizer in the world and has offices in 33 countries, 460 events per year in 52 industries and over 90,000 exhibitors who contact over 5.5 million purchasers. At present, Reed Exhibitions offers the most important global product portfolio as regards expositions, congresses and events.




La Rural, Predio Ferial de Buenos Aires works every day with a clear aim: being an open window to the world. We have a history of almost 130 years behind us, back to 1878 when the third National Exposition of Cattle Raising took place. Our aim is to show from this place the best our country has to offer, and we combine respect for history with a strong compromise towards the modern world and the growth of the region. Year after year we grow stronger as export platform and cultural, business and social attraction pole in the center of Buenos Aires. Our pavilions, convention rooms and the main auditorium are equipped with first level technology and cover 45,000 m2. Besides, another 10,000 open area and green area, and an underground parking lot with capacity for a thousand cars.




The Alimentaria Exhibitions, organization, a joint venture between Fira Barcelona and Reed Exhibitions, by means of brands such as Alimentaria has consolidated an innovative, efficient and dynamic exposition organization model. The correct handling of a thorough knowledge of the food sector, the restoration sector, international commerce, and above all, following the trends that mark the future, introduce us to a creative and profitable-for-its clients exposition organizer. Alimentaria Exhibitions has main offices in the European and American market, and it principal office is located in Barcelona, one of the best cities in the world for exposition organization, given its solid financial and business expectations, its infrastructure, its international bonds, the knowledge of the sector, tradition and motivation, all of which makes expositions grow and prosper. Alimentaria Exhibitions is the result of the union of strength and experience of two emblematic entities of the international exposition scenario.